PRESS RELEASE
FOR IMMEDIATE RELEASE
February 4, 2014
Media Contact
Michelle Medaris
Landscape Communications, Inc.
Phone: (714) 979-5276 Ext. 136
mmedaris@landscapeonline.com
www.LandscapeOnline.com


Business Management Seminar Track

Thursday, February 13th
8:30 - 10:00 am
How to Grow Your Landscape Architecture Business Using Social Media, Katie Wagner
In this presentation, Katie will show you how to create a thriving social media presence that gets your business found by more potential customers, grabs your audience’s attention, and tells your story in a way that builds credibility. You'll learn strategies for exposing your business to new customers, building stronger relationships with existing customers, and creating a community around your area of expertise.
CEU Accreditation: LA CES

Thursday, February 13th
10:30 am - 12:30 pm
SketchUp, Ashley Steffens
The ability to visualize a landscape design in 3D is only a few clicks away. SketchUp is one of the leading programs for quick 3D modeling. Now owned by Trimble, SketchUp received a new clean interface and endless graphics options for creating hard copy 3D views and animated walk-throughs. This workshop will be an introductory level class for creating 3D graphics, both printable and animated, for landscape architecture. Basic computer skills are preferred.
CEU Accreditation: LA CES


Thursday, February 13th
1:30 - 3:00 pm
Taking the Law Into Your Own Hands, Stephanie Landregan
If you aren't involved in rulemaking (making rules, ordinances, legislation, guidelines, etc.) then you are missing the opportunity to INFLUENCE legislation BEFORE it becomes law. Whether you are an individual consumer or a small business, everyone has the right to become an active participant in agency rulemaking on regulations that may affect you.
CEU Accreditation: LA CES


Thursday, February 13th
3:30 - 5:00 pm
Collection Remedies for Designers, Milene Apanian
This course is ideal for landscape architects, land surveyors, architects, and engineers, the attendees will hear about recent California statutory changes and the new requirements related to design professionals' remedies. The presentation will (a) explain Design Professional's Liens and the new requirements; (b) simplify Mechanic's Liens; and (c) discuss how to convert a Design Professional's Lien into a Mechanic's Lien.
CEU Accreditation: LA CES


Friday, February 14th
8:30 - 10:00 am
Communicating with Your Client, Judith Guido
This course will teach you how to develop a communication strategy with existing and prospective customers that will increase customer retention while earning you new business. Learn which communication tools, techniques, tactics and content is key to increasing revenues, profits, name awareness, reputation and company valuation. This session will save you time, money and aggravation while increasing your market share and competitive advantage.
CEU Accreditation: LA CES


Friday, February 14th
10:30 am - 12:30 pm
Photoshop InDesign, Ashley Steffens
Putting together a clean and organized document with pictures and text for presentation, display or communication through InDesign is only a few clicks away. InDesign is one of the leading desktop publishing applications due to its inclusion in the extremely popular Photoshop Creative Suite package.
CEU Accreditation: LA CES


Friday, February 14th
1:30 - 3:00 pm
How to Compete and Profit in Today's Marketplace, Judith Guido
How to Compete and Profit in Today's Market Change is happening faster and more furious than ever. In this session you'll learn:
• How to read & understand your market
• How to build a profitable business model that leverages your market dynamics
• Four building blocks of business
• Leveraging the four building blocks of business for profits
• Key components of competition
• How to build a competitive advantage
CEU Accreditation: LA CES


For more information about LA Expo Seminars, please contact
714-979-5276 x. 136